SWAG Hip Hop Yoga
CLIENT: SWAG Hip Hop Yoga with Addy
TIMEFRAME: 1/1/2019 to 3/1/2019
MY ROLE:
I was the designer and social media strategist for my own fitness company as a franchisee.
OPPORTUNITY:
I needed to develop a following and successfully promote my events to other SWAG Hip Hop Yoga fans. At the same time, it was imperative that I upheld the brand aesthetics of SWAG Hip Hop Yoga and had successful events to cross-promote venues in the area. After a hugely successful run in the first few months, the company was grounded by COVID, and the Founders decided to call it quits. I am very thankful for my brief involvement. It was an incredible experience to get certified, run live events, and bring happiness and fitness to so many people.
GOALS
Book at least 2 events per month
Sell at least 10 tickets to each event.
TACTICS
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FB & Instagram Content
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Empowering quotes
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Hip Hop lyrics
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Relatable fitness tips
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Tell your story
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Promote events
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FB/Insta promotion
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Leverage venue social media
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Leverage wider SWAG base
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Cross-promote with other instructors
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Book new venue locations
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Establish a presence in new areas
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FB & INSTA CREATIVE
