Beneplace
TIMEFRAME: 2006 - 2018
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MY ROLE:
Evolved over time
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OPPORTUNITY:
I started my career as a marketing assistant at Beneplace, a burgeoning insurance start-up selling ancillary benefits to Fortune 1,000 companies. At the time, Beneplace had 26 clients. Within a month of my start date, I was promoted to Graphic Designer, then Communication Specialist, and within another four years -- Creative Director. I built and managed a digital marketing team over the next six years that would grow to be responsible for thousands of product pages on over 300+ employee perks websites featuring offers for over 700 brands (direct and affiliate). It was a pretty intense and dynamic training ground.
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GOALS
Find new ways to reach clients and customers to communicate employee perks and ancilary benefits
Maximize revenue and, ultimately, profitability through new avenues of communication
Build and manage a team of creative professionals responsible for content creation and media planning
ACCOMPLISHMENTS:
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Directed B2B and B2C marketing strategies
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Led and developed a high-performing digital marketing team.
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Standardized client implementation process.
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Developed a monetized email placement model and a templated solution
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Set up the Act-On marketing automation platform
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Developed communication plans for top brands​​
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Oversaw content consistency across 300+ employee perks websites.
CREATIVE EXAMPLES
