Santolina Gardens
CLIENT: Santolina Gardens
TIMEFRAME: 3/2020 to present​
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MY ROLE:
Complete website redesign and replatform in 2025
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CHANGES IN 2025:
Gina's website needed a full refresh and re-platform due to Weebly's limited functionality. She needed a site that would give her the option to grow into e-commerce in the future and function as an organic search lead generator and portfolio site for her referral business now. I rebuilt the website in Wix Studio using the Verdona theme. I also rewrote the content to reflect her most recent projects and service offerings to tell her unique company story. It was important to Gina to differentiate herself in the landscaping industry as a boutique gardener. I set to work on framing the website messaging to dial in on her as a "gardener" and "landscaper" in Austin, specializing in native plants, natural gardens, xeriscaping, and low-water-usage designs. I focused on the breadth of her work while incorporating SEO-optimized content to bring in organic search traffic. I added details about her 25 years of experience in the industry, testimonials, most recent projects, and detailed her process and services to help prospects understand her methodology and specialties.
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GOALS
Complete site redesign and replatform
DETAILS
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Updated Home page
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Selected photos
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Bumped up the color profile on all images
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Added Testimonials section
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Added "Request a Quote" forms throughout
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Added Services and About Section
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Added key selling points section
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Added a Portfolio and Projects section
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Created NEW Service pages
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Added Landscaping​ and Maintenance pages
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Highlighted and detailed what was included
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Added specific keywords
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Restructured pages for SEO
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Created Project Gallery
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Explained the project, desires, and outcomes
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Listed plants and landscaping elements
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Added before and after galleries
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Focused on areas of Austin to increase local searches
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Updated About Us section
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Rewrote copy​
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Reconfigured page
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Added team photos and information
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Linked & linked associations
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Added a new hiring form
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Updated Portfolio
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Selected most recent photos
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Bumped up the color profile on all images
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Reformatted all photos
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Showed various skillsets and projects
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Updated Contact Information
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Added Social Media Accounts
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Created Favicon
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Added SEO elements: metas, titles, URLs, keywords
