Santolina Gardens
CLIENT: Santolina Gardens
TIMEFRAME: 3/2020 to present​
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MY ROLE:
Complete website redesign and replatform in 2025
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CHANGES IN 2025:
Gina's website needed a full refresh and re-platform due to Weebly's limited functionality. She needed a site that would give her the option to grow into e-commerce in the future and function as an organic search lead generator and portfolio site for her referral business now.​
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GOALS
Complete site redesign and replatform
Rank for "boutique gardening"
Create a protfolio that captures true depth of work
RESULTS
Within 3 months the site was entirely recreated, SEO optimized and relaunched.
Santolina Gardens now ranks 1st for "boutique gardening"
The portfolio focuses on various areas of austin to gather some near me searches and captures Santolina Garden's project depth and most recent work.
THE DETAILS
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Overhauled the website
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+ Social proof section
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On-page SEO and helpful content
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Scoped out specific service offerings
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+ Specific CTAs
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Created Project Gallery​
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Strategic project selection outlines breadth of experience
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Listed plants & landscaping elements for search
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Before and after galleries
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Focused on areas of Austin to increase local searches
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Leaned into 25 years of landscaping experience and dedicated team dynamic
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Updated About Us section
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Highlighted expertise and credentials
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Company associations were added for credibility
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Added a new hiring form
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Updated Gallery​
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Featuring recent work
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