Performance Marketing & SEO

CLIENT: Mavely
https://www.joinmavely.com/

ROLE: Senior Digital Marketing Manager

Results & Impact:
* Contributed to positioning Mavely for a $250 million acquisition by Later
* Increased platform sign-ups by 600%
* Drove a 74% increase in organic traffic
* Generated exponential growth in sessions across site and blog
* Established and trademarked the term “SmartLinks”, reinforcing product differentiation


Challenge:
Mavely was competing in a saturated influencer and affiliate marketing space against established platforms like LTK. The objective was to increase user acquisition while strengthening market positioning and long-term platform value, not just short-term gains.

Strategy & Approach:
I implemented a multi-channel growth strategy designed to strengthen their positioning, accelerate acquisition, and expand visibility with creators.

Brand & Market Positioning:
* Clarified competitive differentiation against LTK
* A renewed focus on ethnic and social diversity
* Niche - micro and nano-influencers
* Lack of barriers to entry (free-to-use platform)
* Linking tech led to faster payouts and better tracking
* Developed and promoted trademarked product terminology (“SmartLinks”) to reinforce product value
* Elevated thought leadership content to build trust and category credibility

SEO & Organic Growth:
* Built a scalable content strategy targeting high-intent keywords to bolster thought leaderhip and long-term value for creators
* Prioritized keywords based on opportunity and competitive landscape to drive efficient traffic growth
* Expanded content production to support sustained organic acquisition and visibility

Paid Acquisition & Performance:
* Led full-funnel paid media strategy across Meta and Google focused on creator acquisition
* Continuously tested and optimized campaigns to improve cost efficiency (CAC) and scale performance
* Allocated budget dynamically based on channel performance and conversion trends to maximize return on ad spend (ROAS)