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Enterprise Growth Platform
Project type
Client: Beneplace
https://bp.beneplace.com/
Role: Marketing Director
Timeline: 2012–2018
Results & Impact:
* Brought in $250,000 in monetized vendor-sponsored placements in the first year
* Delivered 4.5 million emails between 2017–2018 with strong performance
* 25% open rate
* 5% click-through rate
* 99% deliverability
* Increased overall website engagement by 25%
* Established a communications model at scale across 300+ Fortune 1000 clients
Challenge:
Beneplace needed a way to deliver highly customized, client-branded communications across more than 300 Fortune 1000 accounts without sacrificing efficiency, consistency, or quality. Each client required tailored messaging while supporting multiple business goals: onboarding new accounts, launching the platform to employees, promoting to new hires, and integrating paid vendor (brand) placements that generated revenue.
My Process:
I led the strategy and execution of a scalable communications framework. Partnering with client onboarding, sales, brand, and my internal marketing team, I defined a modular system that allowed each account to feel bespoke while operating from a shared foundation.
I led the marketing team responsible for execution, managed timelines across dozens of concurrent account launches, and ensured all communications aligned with brand standards and client requirements. This included coordinating content, design, approvals, and deployment across email, print, and web-based placements.