Scalable, Client-Branded Communications Program

Client: Beneplace
My Role: Marketing Director
Timeline: 2012–2018

Challenge:
Beneplace needed a way to deliver highly customized, client-branded communications across more than 300 Fortune 1000 accounts without sacrificing efficiency, consistency, or quality. Each client required tailored messaging while supporting multiple business goals: onboarding new accounts, launching the platform to employees, promoting to new hires, and integrating paid vendor (brand) placements that generated revenue.

The challenge was to design a system that could scale personalization at volume, support both digital and print channels, and drive measurable engagement, while remaining operationally efficient for internal teams.

My Process:
I led the strategy and execution of a scalable communications framework. Partnering with client onboarding, sales, brand, and my internal marketing teams, I defined a modular system that allowed each account to feel bespoke while operating from a shared foundation.

I led the marketing team responsible for execution, managed timelines across dozens of concurrent account launches, and ensured all communications aligned with brand standards and client requirements. This included coordinating content, design, approvals, and deployment across email, print, and web-based placements.

Program Design:
The communications program consisted of a suite of touchpoints, including:
* A launch communication introducing Beneplace to employees
* Monthly email or print communications featuring paid vendor placements
* A new hire flyer promoting the "perks" marketplace to new employees
* An annual savings piece highlighting total employee savings

Each asset was client-branded and designed to support brand integrations and revenue goals. The system allowed Beneplace to scale communications efficiently without diluting brand integrity or client relevance.

Results & Impact:
* Brought in $250,000 in monetized vendor-sponsored placements in the first year
* Delivered 4.5 million emails between 2017–2018 with strong performance
* 25% open rate
* 5% click-through rate
* 99% deliverability
* Increased overall website engagement by 25%
* Established a communications model at scale across 300+ Fortune 1000 clients